Aj Produkty | Max Mind Tech

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AJ Produkty social media communication

SEGMENT
Furniture
E-commerce

LOCATION
California

SERVICES
Social media communication

Introduction

AJ Produkty is a Swedish seller of furniture and equipment for offices, warehouses and the industry with more than 45 years of experience. The main goal of its European branches, including the Slovak one, is to provide clients with premium-quality products and services at affordable prices. And not just in the "traditional" catalogue form, but currently mainly via the e-shop. Various activities help them achieve this goal, including social network management.

Assignment

Facebook and Instagram account management with special attention paid to B2C and B2B content. The aim of the communication is to enhance brand awareness and to boost assisted conversions from social networks.

Our approach

When creating Facebook and Instagram content plans, we worked on a conceptual level, but we also dug deep into details.

Strategy:
No guessing, just well-thought-out ideas

Posts were designed on the basis of several strategic steps. The product, its communication and targeting depended mainly on its target audience – B2B or B2C segment.

In both cases, we continuously considered variables such as stock supply, profitability, seasonality, relevance for target groups, etc. We designed a well-thought-out consistent communication focusing on facts, predictions and current events inside the company instead of emotions or guessing.

Creativity:
We gave the brand a voice when others were silent

Social media accounts were not just a „„display" of products. We opened a serious topic of gender equality. We were not afraid to respond to current affairs, such as elections or COVID-19 quarantine.

Some posts motivated fans to improve their working habits. Others were educating them in the area of design or recycling. We materialized AJ Produkty’s motto „„Surprisingly more" in social media communication as well.

Visuals:
Improvement in line with the manual

Visuals were set by the Brand Manual of AJ Produkty’s parent company, which we fully respected. Social media communication approved by the Slovak branch was made more interesting by adding new elements which didn’t go against the manual. We created and added link illustrations displaying products from several angles. We used the entire colour scale of the brand, and apart from primary colours – red and yellow –, we also used complementary colours. Typography was enriched with an aesthetic function, apart from its informative function.

Summary

Even local communication of an international brand can be original – with some upgrades to the parent company’s manual, while still respecting all the rules. Thanks to the client’s trust, we managed their social media accounts in an efficient and creative way.

creative and strategic proposal for social media management
Facebook and Instagram account management
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MaxMindTech was taking care of our social accounts on Facebook and Instagram for more than a year. Since the beginning, we saw that they carry out extra work beyond the agreed scope. They made our social media accounts livelier, eliminating chaotic stereotype, they constantly came up with new ideas suitable for brand building or sales boost. The overall communication was always speedy and clear. AJ Produkty can only recommend MaxMindTech’s services.

Pavol Kišš

e-Commerce specialist